Omnichannel Marketing Platform

Deliver the right message, to the right audience, at the right time and place. From Programmatic Advertising to Search and Social, Shared Audiences drives growth across the entire customer journey.

Fashion Ecommerce Case Study

Alembika sees up to 3x in sales with organic and paid channels with Shared Audiences

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Our Clients Are Talking

The Airbnb and Tesla Shared Audience: Eco-conscious Travelers

How Airbnb and Tesla Made Travel Easier for Electric Vehicle Owners In an effort to meet the needs of eco-conscious travelers, Airbnb and Tesla partnered to provide electric vehicle (EV) charging stations at select Airbnb properties. This collaboration made it more convenient for guests with electric cars to charge their vehicles during their stay, addressing […]

How Spotify and Uber Enhanced the Ride-Hailing Experience with Personalized Music

In a world where personalization is becoming increasingly important, **Spotify** and **Uber** teamed up to improve the ride-hailing experience by offering passengers the ability to listen to personalized music during their trips. This collaboration combined Spotify’s music streaming platform with Uber’s ride-hailing service, allowing users to take control of the music playing in their Uber […]

GoPro and Red Bull Back to Sharing Audiences Like It’s 2016

GoPro has announced its return as the exclusive action camera sponsor for Red Bull Rampage 2024, a prestigious freeride mountain biking event. This marks GoPro’s continued involvement in capturing thrilling moments from the event, providing immersive footage of athletes’ performances. The partnership strengthens GoPro’s presence in extreme sports and highlights the synergy between the two […]

Server-Side Tracking Explained to Your CEO

What is Server-Side Tracking, and Why Does It Matter for Marketing? Imagine you’re running a high-end retail store. You want to know what your customers are buying so you can keep the popular items in stock and tailor your product offerings. Traditionally, you might rely on a store assistant to follow customers around, note what […]

10 Partnerships from the Past 100 Years that Resulted In Immense Growth

Looking back over the past 100 years, some of the most impactful partnerships weren’t just about combining resources or expertise—they were about bringing together two companies that shared or expanded a common audience. The synergy created by tapping into shared audiences allowed these partnerships to fuel immense growth. Here’s a look at ten partnerships that […]

How will the Waymo and Hyundai shared audience impact each company’s brand?

Here’s our five key predictions on how the partnership between Waymo and Hyundai could impact each company’s brand, particularly in terms of shared audience, technological advancements, and market positioning. 1. Brand Synergy and Technological Leadership Prediction: The partnership will reinforce both Waymo and Hyundai’s positioning as technological leaders in autonomous driving and electric vehicle (EV) […]

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