Omnichannel Marketing Platform
Deliver the right message, to the right audience, at the right time and place. From Programmatic Advertising to Search and Social, Shared Audiences drives growth across the entire customer journey.
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Ecommerce Case Study
Alembika sees up to 3x in sales with organic and paid channels with Shared Audiences
Our Clients Are Talking
“Shared Audiences knows how to grow education companies with digital marketing like no other agency I’ve come across. I’m a little hesitant to say this because they’ve been my secret weapon over the years but really every edtech company in need of growth should be working with Shared Audiences.”
Jose Ferreira
Founder/CEO, AllCourse, Bakpax, Knewton
“Shared Audiences helped us boost viewership of our digital content, providing smart and strategic guidance around social media spend and creative on a variety of platforms. Their scrappy and innovative recommendations drove results.”
Sarah Tortoreti
SVP Marketing & Communications, VidCon
“Shared Audiences played a pivotal role in the growth and success of Leal Health. They built and managed all acquisition channels, with the main focus on Facebook and Instagram. I highly recommend them to any company looking to grow.”
Tzvia Bader
CEO & Co-Founder, Leal Health
“I had the great opportunity to work with the Shared Audiences team while developing a new product to bring to the market. Early on it was evident that they knew their stuff – SEM, SEO, Adsense, Social – they were able to help us test out the proper channels with the best markets to achieve our short-term goals. Not only highly knowledgeable but also great people, easy to collaborate with and learn from.”
Edsel Clark
Head of Operations, Got It, Inc.
“Shared Audiences is an integral part of our team. The communication is outstanding. I feel their entire team is with us on our journey.”
Alin Wagner
VP Marketing & E-Commerce, Alembika
Shared Knowledge
A Guide to Audience Sharing: Platforms, Partnerships, and the Data Clean Room Future of Marketing
Table of Contents What Is Audience Sharing? How Audience Sharing Works Across Major Platforms Advanced Strategies for Audience Sharing Privacy, Compliance Considerations, and Data Clean Rooms Measuring the Success of Shared Audiences Common Pitfalls and How to Avoid Them Future Trends in Audience Sharing The Power of Audience Sharing One year ago, we coined […]
How Does Geofence Targeted Advertising Comply with Internet Privacy Policies?
Geofence targeted advertising involves tracking users’ physical locations in real-time and delivering ads based on their proximity to specific geographic areas. Given the sensitive nature of this data, it intersects with numerous privacy concerns and regulations. To comply with various internet privacy policies and data protection laws, geofence advertising platforms must follow strict guidelines on […]
What does it mean to draw a virtual perimeter when doing geofence targeted advertising?
Creating a virtual perimeter in geofence targeted advertising involves defining a specific geographic boundary within which user actions—like ad delivery—are triggered. The process of creating and managing these virtual perimeters (or geofences) is highly technical and involves multiple layers of technology, including mapping coordinates, utilizing various geolocation technologies (such as GPS, Wi-Fi, and Bluetooth), and […]
How can geofence targeted advertising drive foot traffic to physical locations?
Geofence targeted advertising can significantly drive foot traffic to physical locations by leveraging real-time location data to engage potential customers when they are near or within a defined geographic boundary, such as a store or competitor’s location. Here’s a detailed breakdown of how it works and the various factors that contribute to its effectiveness. 1. […]
What is the difference between Geofence Targeted Advertising and Geotargeting?
Geofence targeted advertising and geotargeted advertising are both location-based marketing strategies that utilize geographic data to deliver ads. However, they differ significantly in their scope, precision, and how they interact with a user’s location. Below is a deep dive into the key distinctions between the two, along with examples and their technical implications. Geofence Targeted […]
What is Geofence Targeted Advertising?
Geofence targeted advertising is a precise and powerful digital marketing strategy that leverages location-based data to serve ads to users in specific geographical areas. Here’s a deep dive into how it works, broken down into technical layers: 1. The Core Concept: A geofence is a virtual perimeter around a real-world geographic area. Geofencing advertising relies […]
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