Will started Shared Audiences after spending over 18 years leading growth marketing, content, SEO and SEM at large and small tech companies and agencies. Previously he was Global Head of Content Marketing at Outbrain, Head of Search Marketing at Ogilvy, and SEO specialist for brands like 3M and Siemens. Will co-founded the VC-backed edtech company Bakpax (acquired by Teachers Pay Teachers), and led marketing at Knewton (acquired by Wiley). He lives in Weston, CT, with his wife, two girls, and dog (who you will often hear snoring on Zoom calls).