Las Vegas Convention Center (LVCC) is hosting numerous business-to-business (B2B) conferences and trade shows across diverse industries in 2025. Below is a structured summary of these events, grouped by industry […]
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Will is the co-founder and CEO of Shared Audiences. Previously he was Global Head of Content Marketing at Outbrain, Head of Search Marketing at Ogilvy, and SEO specialist for brands like 3M and Siemens. Will co-founded the VC-backed edtech company Bakpax (acquired by Teachers Pay Teachers), and led marketing at Knewton (acquired by Wiley). He lives in Weston, CT, and loves being silly with his kids.
Location data is verified by analyzing the quality of signals (like GPS, Wi-Fi, or Bluetooth), checking how long a device stays in one place (dwell time), matching the coordinates to […]
Table of Contents What Is Audience Sharing? How Audience Sharing Works Across Major Platforms Advanced Strategies for Audience Sharing Privacy, Compliance Considerations, and Data Clean Rooms Measuring the Success of […]
Geofence targeted advertising involves tracking users’ physical locations in real-time and delivering ads based on their proximity to specific geographic areas. Given the sensitive nature of this data, it intersects […]
Creating a virtual perimeter in geofence targeted advertising involves defining a specific geographic boundary within which user actions—like ad delivery—are triggered. The process of creating and managing these virtual perimeters […]
Geofence targeted advertising can significantly drive foot traffic to physical locations by leveraging real-time location data to engage potential customers when they are near or within a defined geographic boundary, […]
Geofence targeted advertising and geotargeted advertising are both location-based marketing strategies that utilize geographic data to deliver ads. However, they differ significantly in their scope, precision, and how they interact […]
Geofence targeted advertising is a precise and powerful digital marketing strategy that leverages location-based data to serve ads to users in specific geographical areas. Here’s a deep dive into how […]
How Airbnb and Tesla Made Travel Easier for Electric Vehicle Owners In an effort to meet the needs of eco-conscious travelers, Airbnb and Tesla partnered to provide electric vehicle (EV) […]
In a world where personalization is becoming increasingly important, Spotify** and Uber teamed up to improve the ride-hailing experience by offering passengers the ability to listen to personalized music during […]
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