This audience can be targeted by a variety of automotive-specific demographics that reveal consumer behaviors, financial engagements, and purchasing propensities:
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Automotive Audience Targeting .
Automotive Financial Engagement
Auto Loan Activity: Consumers are segmented by quartiles based on the number of active auto loans, with the 1st quartile indicating fewer loans and the 4th quartile indicating the highest number of loans. This data helps identify households with existing car loans, providing an opportunity for refinancing offers, new loan options, or vehicle trade-in promotions.
Auto Loan Balance: Loan balance data is also divided into quartiles, with the lowest (1st quartile) indicating lower outstanding balances and the highest (4th quartile) showing high loan balances. Targeting consumers with higher loan balances may be ideal for companies offering refinancing or debt consolidation services.
In-Market Propensity for Auto Loans: Indicators highlight consumers likely to be in-market for new auto loans, with specific segments for male and female consumers. This allows marketers to reach those who may be ready to finance a new vehicle soon, tailoring messaging based on gender for optimal engagement.
Lease Expiry Timeline: The profile includes consumers with leases ending within specific timeframes—within 3, 6, 9, or 12 months—indicating a high propensity for vehicle replacement or new leasing opportunities. Lease-end targeting could effectively promote lease renewal offers or provide attractive trade-in options.
Household Monthly Auto Payment: This audience is segmented by monthly auto payment ranges, such as $0-$350, $350-$500, $500-$700, $700-$900, and above $900. This segmentation allows marketers to tailor financial products or promotional offers aligned with current spending habits. For instance, households with higher monthly payments may respond well to luxury vehicle promotions, while those with lower payments could be candidates for more budget-friendly vehicle options or financing assistance.
Vehicle Fuel Type Preferences: Consumer preferences for fuel types, including biodiesel, diesel, flex-fuel, and gasoline, provide insights into environmental awareness and fuel economy preferences. Brands promoting hybrid or electric vehicles can prioritize outreach to consumers with an interest in alternative fuel options, while gasoline vehicle manufacturers may focus on consumers less inclined toward green technology.
Audience Into Action
For brands targeting this automotive audience, both large and small automotive companies can use these insights to deliver more relevant advertising:
Major Automotive Brands: Companies like Ford, Toyota, and General Motors may leverage in-market loan and lease data to retarget consumers with expiring leases or those likely in-market for new auto loans. These brands can offer special promotions or trade-in incentives to capture interest from consumers ready to replace their current vehicles.
Electric and Alternative Fuel Brands: Tesla, Lucid Motors, and Rivian could focus on fuel-type data to reach audiences already using alternative fuels or biodiesel, presenting electric vehicles as a more eco-friendly or cost-effective option. Small EV brands could target segments interested in alternative fuels to expand awareness among potential early adopters.
Auto Loan Providers and Financial Institutions: Ally Bank, Capital One, and Chase Auto Finance may benefit from the segmented auto loan balance and monthly payment data, targeting offers to consumers based on current loan standing. Smaller lenders like Carvana or Upstart might target consumers in lower balance quartiles with offers for manageable financing options.
Luxury and Premium Vehicle Brands: Brands like BMW and Mercedes-Benz can use high monthly payment data to reach households that are more likely to afford luxury models. Additionally, consumers in the higher loan balance quartiles or lease-end segments are likely in-market for vehicle upgrades, making them strong candidates for premium offers.
The Audience Takeaway
This profile offers automotive marketers precise and actionable insights to create highly targeted campaigns. By leveraging the financial and fuel-type attributes within this profile, brands can not only identify prospective buyers but also cater their offerings to align with individual automotive behaviors and preferences.
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