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Event Geofence Advertising Calculator
What should my media budget be for geofence advertising at an event?
Calculate a campaign ad budget based on total event attendees, ads served per day per person, total number of days ads will run, and expected CPM (Cost Per 1000 Impressions). Enter numbers ONLY; no special characters.
How Does Geofence Targeted Advertising Comply with Internet Privacy Policies?
Geofence targeted advertising involves tracking users’ physical locations in real-time and delivering ads based on their proximity to specific geographic areas. Given the sensitive nature of this data, it intersects with numerous privacy concerns and regulations. To comply with various internet privacy policies and data protection laws, geofence advertising platforms must follow strict guidelines on […]
What does it mean to draw a virtual perimeter when doing geofence targeted advertising?
Creating a virtual perimeter in geofence targeted advertising involves defining a specific geographic boundary within which user actions—like ad delivery—are triggered. The process of creating and managing these virtual perimeters (or geofences) is highly technical and involves multiple layers of technology, including mapping coordinates, utilizing various geolocation technologies (such as GPS, Wi-Fi, and Bluetooth), and […]
How can geofence targeted advertising drive foot traffic to physical locations?
Geofence targeted advertising can significantly drive foot traffic to physical locations by leveraging real-time location data to engage potential customers when they are near or within a defined geographic boundary, such as a store or competitor’s location. Here’s a detailed breakdown of how it works and the various factors that contribute to its effectiveness. 1. […]
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