Geofence Audience Targeting

What is Geofence Audience Targeting (GAT)?

Geofence audience targeting is a sophisticated and highly targeted digital marketing strategy that leverages the power of geofencing technology to engage consumers based on their physical location. This approach involves creating virtual boundaries, or geofences, around specific geographic areas where a target audience is known to frequent or currently resides. Once these boundaries are established, companies can push tailored advertising messages to individuals’ smartphones or mobile devices when they enter, dwell in, or exit these defined areas.

This method allows for incredibly precise targeting, enabling businesses to deliver relevant, timely, and personalized advertisements to potential customers at the right place and the right time. For instance, retailers can set up geofences around their stores or competitors’ locations to send special offers or discounts to draw customers in. Event organizers can target attendees at related events with promotions or information about their own upcoming events.

Shared Audiences Geofencing

Shared Audiences Geofencing, takes your location-based advertising to new heights. Our geofence technology isn’t just advanced; it’s like having a magic wand to pinpoint future customers based on where they love to hang out. We offer omnichannel targeting across desktop, OTT/CTV, audio and mobile.

The Special Sauce

Our special sauce? Custom-designed targeting shapes that let you engage with your audience right where they are. We’ve tackled those pesky issues of precision and scale head-on, so your message hits the mark every time. Plus, our tech is powered by the smartest data and advertising infrastructure out there. Ready to see how your online efforts translate to real-world action? Our Geo-Fencing tech is here to bridge that gap beautifully.

  • Boost your mobile mojo and reach out far and wide
  • Track those clicks to bricks with ease
  • Nail your timing at event locations
  • Scale up without breaking a sweat
  • Enjoy spot-on accuracy
  • Customize to your heart’s content with unique shapes and sizes
  • Choose how fresh you want your audience
  • Our tech is homegrown and outpaces GEO-IP targeting any day
  • Spot your crowd in no time
  • Easy peasy location data management

Custom Audiences for Geofencing

Target specific audiences that are within a specific Geo-Fenced location or have recently been in that location. Custom audiences give you the ability to target exclusively customers that you know have been in a location that is relevant to your business or product within the last 30 days.

  • Control who is in the audience you are advertising to by setting detailed Geo-Fence parameters
  • Select one or multiple locations to target based on proximity to your storefronts
  • Only target customers who have been to a relevant location such as shopping malls or specific neighborhoods

Conversion Zones

Conversion Zones are the most powerful tool for tracking online to offline conversions in mobile advertising. By marking a virtual Conversion Zone around a physical location, advertisers can measure the amount of physical traffic driven to the location that have previously been served their ads. This allows you to ensure that you are getting a high ROI on your campaign. When the customer enters a Conversion Zone with a mobile device that has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign. This allows you to see the effect that your ads are having on your foot traffic or what we refer to as “butts in seats”..