Geofence audience targeting is a sophisticated and highly targeted advertising strategy that leverages the power of GPS and Wi-Fi location-based technology to engage consumers based on their physical location. This approach involves creating virtual boundaries, or geofences, around specific areas where a target audience is known to frequent or currently resides. Once these boundaries are established, companies can push tailored advertising messages to individuals’ smartphones or mobile devices when they enter, dwell in, or exit these defined areas.
Geofence Audience Targeting
Pinpoint your target audience with precise GPS location-based mobile advertising
What is Geofence Audience Targeting (GAT)?
How to Use Geofence Audience Targeting
This method allows for incredibly precise targeting, enabling businesses to deliver relevant, timely, and personalized advertisements to potential customers at the right place and the right time. For instance, retailers can set up geofences around their stores or competitors’ locations to send special offers or discounts to draw customers in. Event organizers can target attendees at related events with promotions or information about their own upcoming events.
Trade Shows & Events
A new way to target your customers is with an ad as they’re en route or at the actual site of their favorite events, such as concerts, trade shows, and sports games.
Competitors
Target ads to your competitors’ customers by geofencing their locations. Win new customers from your competitors.
Households
Addressable audience targeting allows you to quickly fence up to 1 million US addresses without the need to manually draw each geofence individually.
Buildings
Target nearby locations including traffic, building, and even your own location to perform customer loyalty marketing.
Shared Audiences Geofencing
Shared Audiences Geofencing, takes your location-based advertising to new heights. Our geofence technology isn’t just advanced; it’s like having a magic wand to pinpoint future customers based on where they love to hang out. We offer omnichannel targeting across desktop, OTT/CTV, audio and mobile.
The Special Sauce
Our special sauce? Custom-designed targeting shapes that let you engage with your audience right where they are. We’ve tackled those pesky issues of precision and scale head-on, so your message hits the mark every time. Plus, our tech is powered by the smartest data and advertising infrastructure out there. Ready to see how your online efforts translate to real-world action? Our Geo-Fencing tech is here to bridge that gap beautifully.
- Boost your mobile mojo and reach out far and wide
- Track those clicks to bricks with ease
- Nail your timing at event locations
- Scale up without breaking a sweat
- Enjoy spot-on accuracy
- Customize to your heart’s content with unique shapes and sizes
- Choose how fresh you want your audience
- Our tech is homegrown and outpaces GEO-IP targeting any day
- Spot your crowd in no time
- Easy peasy location data management
Custom Audiences for Geofencing
Target specific audiences that are within a specific Geo-Fenced location or have recently been in that location. Custom audiences give you the ability to target exclusively customers that you know have been in a location that is relevant to your business or product within the last 30 days.
- Control who is in the audience you are advertising to by setting detailed Geo-Fence parameters
- Select one or multiple locations to target based on proximity to your storefronts
- Only target customers who have been to a relevant location such as shopping malls or specific neighborhoods
Conversion Zones
Conversion Zones are the most powerful tool for tracking online to offline conversions in mobile advertising. By marking a virtual Conversion Zone around a physical location, advertisers can measure the amount of physical traffic driven to the location that have previously been served their ads. This allows you to ensure that you are getting a high ROI on your campaign. When the customer enters a Conversion Zone with a mobile device that has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign. This allows you to see the effect that your ads are having on your foot traffic or what we refer to as “butts in seats”..
Home and Business Addressable Geofence Targeting
Do you have a list of customers or business addresses? We can target 100 to 1,000,000 addresses with pinpoint accuracy. Our Addressable Geo-Fencing makes all household and business address targeting efforts more effective through our automated platline geofencing drawing capabilities.
Precise – Targeting is based on public land records and plat line data information to maximize the precision of addresses being targeted. Up To 90% Match Rate
Scalable – From 100 to 1 million home addresses and business addresses can be targeted per campaign.
Foot Traffic Attribution – Conversion Zones can be used with Addressable Geo-Fencing campaigns to track uptick in foot traffic to the advertiser’s location.
Multiple Creative Formats Available – Advertisers can take advantage of all ad formats, static, HTML 5, native, video ads, OTT/CTV ads with addressable geofences.
More Accurate Compared to IP Targeting – Addressable geofencing is far more accurate than IP targeting alone as you can match on their address and not need to discover an IP address. Addressable has about a 90% match rate.
How Does Geofence Targeted Advertising Comply with Internet Privacy Policies?
Geofence targeted advertising involves tracking users’ physical locations in real-time and delivering ads based on their proximity to specific geographic areas. Given the sensitive nature of this data, it intersects with numerous privacy concerns and regulations. To comply with various internet privacy policies and data protection laws, geofence advertising platforms must follow strict guidelines on […]
What does it mean to draw a virtual perimeter when doing geofence targeted advertising?
Creating a virtual perimeter in geofence targeted advertising involves defining a specific geographic boundary within which user actions—like ad delivery—are triggered. The process of creating and managing these virtual perimeters (or geofences) is highly technical and involves multiple layers of technology, including mapping coordinates, utilizing various geolocation technologies (such as GPS, Wi-Fi, and Bluetooth), and […]
How can geofence targeted advertising drive foot traffic to physical locations?
Geofence targeted advertising can significantly drive foot traffic to physical locations by leveraging real-time location data to engage potential customers when they are near or within a defined geographic boundary, such as a store or competitor’s location. Here’s a detailed breakdown of how it works and the various factors that contribute to its effectiveness. 1. […]
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