Geofence Event Targeting – Interactive Demo
How Is Location Data Accuracy Verified?
Location data is verified by analyzing the quality of signals (like GPS, Wi-Fi, or Bluetooth), checking how long a device stays in one place (dwell time), matching the coordinates to […]
How Does Geofence Targeted Advertising Comply with Internet Privacy Policies?
Geofence targeted advertising involves tracking users’ physical locations in real-time and delivering ads based on their proximity to specific geographic areas. Given the sensitive nature of this data, it intersects […]
What does it mean to draw a virtual perimeter when doing geofence targeted advertising?
Creating a virtual perimeter in geofence targeted advertising involves defining a specific geographic boundary within which user actions—like ad delivery—are triggered. The process of creating and managing these virtual perimeters […]
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