GoPro has announced its return as the exclusive action camera sponsor for Red Bull Rampage 2024, a prestigious freeride mountain biking event. This marks GoPro’s continued involvement in capturing thrilling moments from the event, providing immersive footage of athletes’ performances. The partnership strengthens GoPro’s presence in extreme sports and highlights the synergy between the two brands in delivering high-quality, action-packed content. This year’s Red Bull Rampage will take place in Utah, with GoPro technology playing a key role in documenting the action.
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GoPro and Red Bull first entered into an exclusive content partnership in 2016 to share their unique storytelling capabilities. The deal allowed Red Bull to access GoPro’s video technology, while GoPro received exclusive content from over 1,800 Red Bull events globally. This collaboration enhanced GoPro’s presence in extreme sports and Red Bull’s ability to create immersive, high-energy content. The partnership boosted brand visibility through shared content distribution across their platforms.
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