Programmatic Audience Targeting

What is Programmatic Audience Targeting?

Programmatic Audience Targeting refers to the automated buying and selling of online advertising space, utilizing software and algorithms to purchase advertising inventory that reaches a precise audience. This process relies on real-time bidding (RTB) for inventory across websites, mobile apps, TV, Out-of-Home, and other digital platforms, allowing advertisers to reach their target audience at the right time and place with the right message in the right context.

Shared Audiences leverages data analytics and automated algorithms to identify and engage specific audience segments across these media channels. By analyzing behaviors, preferences, and demographics, we enable advertisers to deliver highly personalized and relevant advertisements to potential customers in real-time. This approach not only enhances the efficiency and effectiveness of ad campaigns by ensuring that marketing messages reach the most receptive audiences but also optimizes advertising spend, leading to higher conversion rates and a better return on investment. Through programmatic audience targeting, businesses can create more meaningful connections with their audience, drive engagement and foster brand loyalty.

Audience Creation

Shared Audiences enables data-driven display, mobile, CTV, OOH, and addressable advertising through unstructured, elemental data. Instead of relying on pre-packaged, brokered, and arbitrage audience segments, our platform enables marketers to create custom audiences based on individual data elements

Audience Optimization

Shared Audiences optimizes your audience in real-time, enabling budgets to be expanded for high performing specific elemental data and reduced for under-performing combinations making your money do more by making more sales and getting more leads. Similar to traditional search marketing, our platform empowers advertisers to bid on individual data elements, such as keywords, specified to the value they are providing–maximizing value and margins for the advertising network.

Audience Expansion

LOOK-ALIKE AND SEARCH-ALIKE MODELING

Shared Audiences utilizes elemental data to expand audiences through advanced signal amplification methods. Because the Shared Audiences platform employs unstructured data, we understand the exact data elements that led to a successful conversion and replicate those elements to develop highly accurate look-a-like models.

CONTEXTUAL TARGETING

Our data network crawls and categorizes sites to enable the following unique capabilities.

Keyword Contextual: Create your contextual category by uploading keywords that categorize the pages where you want your ad to appear. Bid, report, and optimize based on each keyword to attain optimal performance.
Category Contextual: Target your ads to pages that are classified by one or more of 300 contextual categories defined by the Internet Advertising Bureau (IAB). Gain visibility on how each contextual category performs and optimize to CTR, CPC, or CPA.
Combined Contextual: Solely target pages which contain your selected keywords and have been classified into one of your chosen categories. Combination targeting works excellently for targeting keywords with multiple meanings.

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