Alembika sees up to 3x increase in sales across organic and paid channels with Shared Audiences.

Insights from:

Alin Wagner

Head of Marketing,

Alembika

About

Alembika is a fashion brand out of Israel that primarily serves ladies over the age of 50. They have rapidly expanded to over 300 stores across the United States and have been growing their online presence over the course of the last 2 years. They believe in creating clothing that makes you feel beautiful in your body. Not the body you fantasize about, but the one you have right now!

The Challenge

Before onboarding with Shared Audiences “Alembika had some online history, but not very robust” says Alin Wagner, Head of Marketing at Alembika. The team at Alembika had tested paid ads on their own, as well as with the help of consultants from other agencies but were not able to get any customers. They were in dire need of the correct resources and team that would be able to execute.

“We exist by getting new customers, building loyalty and getting the brand name out. Google paid ads and Facebook advertising, as well as deep diving into analytics with SEO, needed to be a core part of our marketing as well. I knew that we would not be able to succeed if we didn’t have that.”

The Solution

Having heard about the results Shared Audiences was able to deliver for another company that Alin was close to, she felt moving forward with their expertise was a no brainer.

In the current landscape it is more important than ever to have omni-channel presence and overtime this is what they have achieved with the implementation of Meta, Google, Microsoft, Pinterest, TikTok and SEO.

Several weeks after onboarding with Shared Audiences, Alembika saw a surge in sales, brand awareness and omni-channel presence. They began to see an uptick in their impressions across social media accounts while gaining rapid growth with their paid media efforts.

The Outcome

From the time that Alembika has integrated with Shared Audiences and their analytics, tactics, systems of operation and deep understanding of the platforms, they have been able to see sales increase by 100% over the last year.

Meta and Pinterest have proven to be a powerhouse of paid social revenue drivers. They have consistently churned out creatives with high return on ad spend (ROAS) and discovered new audiences that have expanded their growth massively. Meta alone has accounted for more than $1.3 million dollars in revenue for them since onboarding.

On the paid search side, Google and Microsoft have seen great success and they are constantly developing their brand presence to be a staple in the woman’s fashion world. It has allowed them to establish brand priority on the search engine results page and get them in front of their dream customer, bringing them new customers and an audience with a strong intent to purchase.

The quality of the customer has been something they pride themselves on. Alembika looks at the history they’re building with their ladies and actions they take, such as purchase history. “It’s not just our lady, it’s the one that we’re looking for.”

About Shared Audiences

Shared Audiences is a digital marketing agency focused on the strategy and execution of growth marketing in the areas of SEO, SEM, Paid Social, Organic Social, Email Marketing, Conversion Rate Optimization (CRO), Content Marketing, and Influencer Marketing. Clients range from Fortune 1000 corporations to venture-backed tech startups to SMBs across the globe. Our co-founders, Robin McCarthy and Will Fleiss both have experience as in-house marketing leaders growing companies from start to IPO and acquisition, as well as leading teams of experts at world-renowned agencies.

We are not here just to create ads and spend your money. We are here to join you as a partner in your journey and grow your business to the next level!

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