Shopify Audiences: A Friendly Guide .

Hello, dear e-commerce enthusiast! Ever felt like you’re shouting into the void while trying to market your products? Fear not! Shopify Audiences is here to be your digital megaphone, ensuring your voice reaches the right ears (or eyes). Let’s dive into this magical tool and see how it can help you find your tribe in the vast expanse of the internet.

Shopify Audiences is like that friend who knows everyone at the party. It’s a tool designed to help you find new customers by generating audience lists for advertising platforms. Think of it as your digital matchmaker, connecting your products with folks in the U.S. and Canada who are most likely to fall in love with them.

Key Points:

• Available for eligible Shopify Plus stores in the U.S. and Canada.
• Works with Facebook, Google, Pinterest, TikTok, SnapChat, and Criteo. (Talk about being social!)
• Ensures data is transmitted securely. No sneaky business here!

Once you’ve set up the Shopify Audiences app and connected to an ad platform, audience lists are automatically created and sent to your ad account. It’s like having a personal assistant who’s always one step ahead!

How it Works:

• Shopify Audiences uses fancy algorithms (think of them as digital wizards) to create lists of potential customers.
• To launch a campaign, head over to your ad manager, choose an audience list, and voila!
• Platforms supported: Meta (including Facebook and Instagram), Google (Search, Shopping, Gmail, YouTube, Google Display Network), Pinterest, TikTok, Criteo, and Snapchat. Phew, that’s a lot!

• High Intent: These folks are ready to buy! It’s like they’re standing outside your store with cash in hand.
• Mid Intent: Curious shoppers who might need a little nudge.
• Lookalike or Actalike: A broader audience that resembles your existing customers. It’s like finding your customer’s long-lost twin!

Shopify Audiences provides benchmarks to see how your campaigns perform compared to similar stores. It’s like getting a report card, but without the parent-teacher meetings!

Note: Currently, benchmarks are available only for Meta.

By using Shopify Audiences, you’re contributing some data to the Shopify Audience Network. But don’t worry, no merchant can access personal information of the buyers, except for the data they contribute. It’s like a secret club where everyone respects each other’s privacy.

• Can I exclude specific customers? Nope, but you can exclude them from all audience lists.
• Can I know which other merchants are using Shopify Audiences? Sorry, that’s classified!
• Do I need to turn on the Conversion API in Meta? No, it’s not a requirement.