“Shared Audiences knows how to grow education companies with digital marketing like no other agency I’ve come across. I’m a little hesitant to say this because they’ve been my secret weapon over the years but really every edtech company in need of growth should be working with Shared Audiences.”
Founder/CEO, AllCourse, Bakpax, Knewton
“Shared Audiences helped us boost viewership of our digital content, providing smart and strategic guidance around social media spend and creative on a variety of platforms. Their scrappy and innovative recommendations drove results.”
SVP Marketing & Communications, VidCon
“Shared Audiences played a pivotal role in the growth and success of Leal Health. They built and managed all acquisition channels, with the main focus on Facebook and Instagram. I highly recommend them to any company looking to grow.”
CEO & Co-Founder, Leal Health
“I had the great opportunity to work with the Shared Audiences team while developing a new product to bring to the market. Early on it was evident that they knew their stuff – SEM, SEO, Adsense, Social – they were able to help us test out the proper channels with the best markets to achieve our short-term goals. Not only highly knowledgeable but also great people, easy to collaborate with and learn from.”
Head of Operations, Got It, Inc.
“Shared Audiences is an integral part of our team. The communication is outstanding. I feel their entire team is with us on our journey.”
VP Marketing & E-Commerce, Alembika
Table of Contents What Is Audience Sharing? How Audience Sharing Works Across Major Platforms Advanced Strategies for Audience Sharing Privacy, Compliance Considerations, and Data Clean Rooms Measuring the Success of Shared Audiences Common Pitfalls and How to Avoid Them Future Trends in Audience Sharing The Power of Audience Sharing One year ago, we coined […]
Geofence targeted advertising involves tracking users’ physical locations in real-time and delivering ads based on their proximity to specific geographic areas. Given the sensitive nature of this data, it intersects with numerous privacy concerns and regulations. To comply with various internet privacy policies and data protection laws, geofence advertising platforms must follow strict guidelines on […]
Creating a virtual perimeter in geofence targeted advertising involves defining a specific geographic boundary within which user actions—like ad delivery—are triggered. The process of creating and managing these virtual perimeters (or geofences) is highly technical and involves multiple layers of technology, including mapping coordinates, utilizing various geolocation technologies (such as GPS, Wi-Fi, and Bluetooth), and […]
Geofence targeted advertising can significantly drive foot traffic to physical locations by leveraging real-time location data to engage potential customers when they are near or within a defined geographic boundary, such as a store or competitor’s location. Here’s a detailed breakdown of how it works and the various factors that contribute to its effectiveness. 1. […]
Geofence targeted advertising and geotargeted advertising are both location-based marketing strategies that utilize geographic data to deliver ads. However, they differ significantly in their scope, precision, and how they interact with a user’s location. Below is a deep dive into the key distinctions between the two, along with examples and their technical implications. Geofence Targeted […]
Geofence targeted advertising is a precise and powerful digital marketing strategy that leverages location-based data to serve ads to users in specific geographical areas. Here’s a deep dive into how it works, broken down into technical layers: 1. The Core Concept: A geofence is a virtual perimeter around a real-world geographic area. Geofencing advertising relies […]
How Airbnb and Tesla Made Travel Easier for Electric Vehicle Owners In an effort to meet the needs of eco-conscious travelers, Airbnb and Tesla partnered to provide electric vehicle (EV) charging stations at select Airbnb properties. This collaboration made it more convenient for guests with electric cars to charge their vehicles during their stay, addressing […]
In a world where personalization is becoming increasingly important, Spotify** and Uber teamed up to improve the ride-hailing experience by offering passengers the ability to listen to personalized music during their trips. This collaboration combined Spotify’s music streaming platform with Uber’s ride-hailing service, allowing users to take control of the music playing in their Uber […]
GoPro has announced its return as the exclusive action camera sponsor for Red Bull Rampage 2024, a prestigious freeride mountain biking event. This marks GoPro’s continued involvement in capturing thrilling moments from the event, providing immersive footage of athletes’ performances. The partnership strengthens GoPro’s presence in extreme sports and highlights the synergy between the two […]
What is Server-Side Tracking, and Why Does It Matter for Marketing? Imagine you’re running a high-end retail store. You want to know what your customers are buying so you can keep the popular items in stock and tailor your product offerings. Traditionally, you might rely on a store assistant to follow customers around, note what […]
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