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Featured Blogs

Defining a Marketing Category: Shared Audience Optimization (SAO)

Partnerships are arguably the most effective way to achieve massive growth, but far too often the work of identifying, analyzing, and leveraging the best partners is insufficient. In reality, it’s the audience of each partner that holds the value. What if we expanded our idea of a partnership from agreements with detailed contracts to ANY […]

Mike Moran, Author of SEM, Inc., IBM Distinguished Engineer, and AI Expert Joins Shared Audiences as Chief Strategy Officer

If you’re a veteran of the Search Engine Optimization (SEO) or Search Engine Marketing (SEM) industry, there’s zero chance you don’t know who Mike Moran is. Along with Bill Hunt, Mike co-authored arguably the most popular book on Search Marketing ever written. Search Engine Marketing, Inc was first published