Hyper-cynic, we see you. We are you. Company values are too often just a tactic to get employees to work harder, so the owners can make more money. After all, we’re a marketing company, we know how influential words can be. We have written these down to attract people who want to build and be part of a similar culture, but we’ve also written them down to hold ourselves accountable. No one is perfect all the time. All we can do is try our best, and always try to do better. Ultimately, the proof is in the pudding. You be the judge.