About Us
Reach Attendees.
Retarget Buyers.
Shared Audiences is a Geofence Event Targeting platform that increases sales and awareness during and after conferences. Reach attendees in the building with precise location-based mobile advertising and build audiences of decision-makers to retarget throughout the buyer's journey.
Will Fleiss
Co-Founder & CEO
Will is the co-founder and CEO of Shared Audiences. Previously he was Global Head of Content Marketing at Outbrain, Head of Search Marketing at Ogilvy, and SEO specialist for brands like 3M and Siemens. Will co-founded the VC-backed edtech company Bakpax (acquired by Teachers Pay Teachers), and led marketing at Knewton (acquired by Wiley). He lives in Weston, CT, and loves being silly with his kids.
Mike Moran
Chief Strategy Officer
Mike is an expert in digital marketing, search technology, and web analytics, who regularly makes speaking appearances. He is the co-author of the best-selling Search Engine Marketing, Inc., the author of the 2016 book, Outside-In Marketing: Using Big Data to Guide Your Content Marketing, Mike spent 30 years at IBM, retiring as Senior Strategist of Social Media Marketing. He is now a senior strategist at Converseon, an enterprise social listening software company, and regularly teaches for Rutgers Business School and Market Motive, including eight years at IBM's customer-facing website, ibm.com, managing several redesigns of IBM's website, including the implementation and management of its website search engine and developing its first search marketing program. Mike also worked on text analytics projects at IBM's T.J. Watson Research Center for six years and holds 11 U.S. patents. He lives in Jersey City, NJ.
Sawan Rauniyar
Chief Technology Officer
13+ years in enterprise software engineering with leadership stints at Microsoft, VMware, and Oracle. Holds an M.S. in Computer Science from IIT Kanpur and a B.Tech from NIT Agartala. Sawan leads the development of Shared Audiences’ AI-powered digital products, specializing in Generative AI, LLMs, RAG architectures, and agentic AI systems. He has a proven track record of transforming startups into competitive market leaders by shipping scalable, cost-efficient software at speed.
Advisors
Roey Franco
Head of Dynamic Creative Optimization, Publicis Groupe
Currently Head of Dynamic Creative Optimization at Publicis Groupe, Roey has held leadership positions in adtech at WPP, PCH, Perion, and Sizmek, building and scaling product organizations and strategy for B2B/B2C platforms, programmatic advertising, creative optimization, audience development, and measurement. He combines deep technical product instincts with strong commercial and partner execution.