Conferences are a treasure trove of growth potential for any startup. Networking, customer insights, sales, awareness, and partnership opportunities all overflowing one large room like Scrooge McDuck’s vault of gold coins.
However, introverted founders at a conference most likely feel like any other character when they attempt to dive into The Money Bin — in pain! Of course, the best founders face their fears and still get behind a small booth in the corner of the exhibit hall to attempt Scrooge’s famous swan dive.
I’ve been to the same conference (ISTE) two separate times as the co-founder of two different companies (Bakpax and Shared Audiences), and while it was an incredibly valuable experience both times, I always wished there was a better way to extract the value of being completely surrounded by my ideal customers, without spending a fortune on a large booth or signage around the conference center.
Enter the Geofence Event Targeting Cheat Code
What if you could draw a virtual geographic boundary precisely around the location of the conference, and only serve ads to people while they were in the building during the time of the conference?
What if this audience segment of people in this “geofence” could then be retargeted with ads after they left the virtual boundary for up to 30 days?
Not only can you access this prime audience during the conference, but you can stay top of mind after the conference when the buying decisions are actually made.
You might say, well, I can already do geotargeting with Google and Meta Ads. The reality is that Google and Meta will not allow you to actually draw a geofence. Their radius based targeting is only down to a one mile circular area. Walk-through the below Geofence Event Targeting demo to see for yourself how precise we can get.
Interactive Demo of Geofence Event Targeting
*BEST EXPERIENCED ON DESKTOP OR LAPTOP*
If you’re an introverted founder who knows they need a presence at a conference, but you don’t want to spend the money to fly to the conference, stay in a hotel, purchase a booth in the exposition hall, and all the marketing swag and material that goes with it (AND the pain of being social for 8 hours straight), book a live demo today!
